Page 8 - วารสารกรมการแพทย์แผนไทยฯ ปีที่ 4 ฉบับที่ 1

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The factor of its logo and reputation

The clientele preferred the places where a standard certificate had been issued by
the ministry of public health.
The factor of advertisement
The customers gave significance to the advertising sign, yet the most significant factor was

the regulation issued by the ministry of public health to provide the place as a non smoking
environment regarding the respect to non-smokerûs health and rights.

The analysis of the relation between the customerûs self choice of masseuse or
being in a queue to have a massage service - In the case of testing with a customers
nationality, age range and educational background, it was found that there was no differ-

ence in behavior regarding this issue as given that the statistical significance was > 0.05.
But the occupational factor showed that the customers have the difference of selection,
which gives the statistical significance of < 0.05.

The analysis of the difference of average mean, which is about the factor of
marketing and promotion, environment, masseuses, services, massage equipment, its repu-
tation, advertisement and the average mean of all factors shows that Thai and Malaysian

customers give the different significance only to the factor of advertisement which gives
the statistical significance as < 0.05.
The clientele of a different age range gives the different significance to the factor

of marketing and promotion, which has a statistical significance as < 0.05.
The difference of educational background of clientele shows the different signifi-
cance to the factor of marketing and promotion, which has the statistical significance as < 0.05.
From the study it can be ascertained that the customerûs occupational background

is a crucial factor that gives the different significance to place, masseuse, and the average
mean of all factors which has the statistical significance as< 0.05.
The difference of customerûs status gives the different significance to the factor of

masseuse which has a statistical significance as < 0.05.
Each customer of a different income gives the different significance to the factor
of place, services, equipment and the average mean of all factors.

The factor which relates with the regulations for a standard certificate, which is
issued by the ministry of public health is:-