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ABSTRACT

This study aimed to explore service needs of Thai traditional medicine among the

elderly of Khaochaison Subdistrict, Phatthalung province. Three hundreds and twenty three
elderly from the member of Khaochaison Hospital elderly club and in the community were
recruited. Data were collected using questionnaire and analyzed using descriptive statistics.
Results revealed that in the area of product / service health promotion and

disease prevention, the 3 highest levels of need were health teaching on herbal food and
local vegetables, selling honey in hospital, and health teaching on changing behavior for
disease prevention, respectively. Whereas, the 3 highest levels of need for product / service

on treatment and rehabilitation were Thai massage, health teaching on nutrition for
maintaining homeostasis, and using mineral water from Khaochaison hot spa, respectively.
Regarding to the price of product / service, all of the elderly reported a need including in

the health package of national health insurance, offering a special cost for members of the
elderly club and setting a fixed cost, at the highest levels were, respectively. Regarding to
the place of service, all of the elderly needed a clean, convenient and comfortable place for

sales and service, provided under a certified pharmacist and by well trained practitioners on
Thai traditional medicine. The number of elders who report those needs at the highest level
were, respectively. Regarding to the needs for promotion, all of the elderly needed informal
and sympathetic service provided as friendly as a close relative. Some reported needs for

advising for appropriate decision-making, and speaking to the responsible superior when
they had any objection, respectively.

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